Past Tasmanian Breastfeeding Projects

By working together since 1996, the Tasmanian Breastfeeding Coalition has successfully received funding and has managed the following breastfeeding projects:

Breastfeeding… Every Drop Counts (2010)

Breastfeeding… Every Drop Counts was an initiative of the Tasmanian Breastfeeding Coalition (TBC), with the Australian Breastfeeding Association (ABA) as sponsoring organisation. The initiative aimed to raise the profile of breastfeeding in Tasmania. Funding was provided by the Tasmanian Early Years Foundation (TEYF).

The key theme for Breastfeeding… Every Drop Counts was the economic importance of breastfeeding, highlighted by the work of Dr Julie Smith, Research Fellow at the Australian Centre for Economic Research on Health (ACERH) at the Australian National University (ANU). The initiative encompassed advocacy meetings with key government figures from Treasury and Tasmania Together, a state wide presentation of Dr Smith's work on breastfeeding to health professionals, media presentations and a community event.

Download the report here (PDF).

Breaking Down the Barriers Project (2000)

Consultation with young women about perceived barriers to breastfeeding. Media campaign (TV, posters, buses, stickers) supporting breastfeeding in public.

Download the report here (PDF).

Tasmanian Businesses Supporting
Breastfeeding Project (1998):

Registers and promotes businesses that welcome breastfeeding mothers. Sends a message to mothers they are welcome to breastfeed in public places.

Download the report here (PDF).

Great Breastfeeding Challenge 1999, 2001, 2004:

Promotional and media event promoting breastfeeding – an attempt to get in the Guinness Book of World Records.

Breastfeeding is OK Anywhere Bus Poster Campaign (1996-1997):

Evaluation of effectiveness of a bus advert using pre and post surveys with people using buses.

Download the report here (PDF).

Prepare to Succeed Campaign (2003)

Promotional campaign encouraging women to decide early on in their pregnancy to breastfeed and to use the ABA website and phone number to prepare for breastfeeding.

Download the report here (PDF).

Mums the Word Project (2001-2004)

Successfully gained funding and contributed to the management of the Mums the Word breastfeeding peer education project, north west Tasmania.

Download the report here (PDF).